Starting a new business is stressful, and choosing the right insurance is just one more item on the endless to-do list. Polyester connected Realtor.com and State Farm in a series of animated spots that addressed audience insights and key messaging. Each film highlights how State Farm supports small business owners through unexpected challenges. From script to animation, they partnered with Realtor.com to create warm, relatable stories that resonate with business owners across social and digital platforms.
